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A Fit for Every Lifestyle.
UMI is a West African term for LIFE.
We're a network of impactful, community-based brands that aim to touch lives everyday both in the British Virgin Islands and overseas through fashion. Because clothing isn’t just an ornament of the body -- it’s an expression of the soul.
At UMI, our lines compliment and declare a FIT for EVERY lifestyle.
STORES
UMI FLAGSHIP
A two-in-one connected boutique selling everything from basics to evening-wear, for every shape and size.
Tropic Aisle Building
1(284)-342-5755
Open 10AM - 6PM, Mon-Sat
PASSIONS
Your hub for resort-wear, summery fabrics, and clothing worth making memories in.
BVI Pier Park
1(284)-342-5755
Open 12PM - 5PM, Mon-Sat
POP SHOP BY UMI
Today's chicest trends at half the price. Everything at Pop Shop is $35 and under -- and the looks are as hot as ever.
Marcy Building (Across from One-Mart)
1(284)-342-5755
Open 11AM - 7PM, Mon-Sat